Social media coordination isn’t just about posting the occasional update on your Facebook business page. It shouldn’t be a role that you hire for as an afterthought, either. (“We have a Twitter account. Can we get the intern to tweet updates during her lunch break?”) It’s not a periodic one-off investment or a role [...]
To reach your target audience online and grow your business, you need to build and develop a digital marketing plan. If you aren’t all too familiar with the planning process and logic behind it, this can seem unnecessary and time-consuming. However, sitting down to plan how you will get to your [...]
As a business owner, one of your goals is to improve customer engagement, higher website traffic, and increased profits by strategically utilising all aspects of social media marketing. To do this, you need to hire a Social Media Specialist with a solid understanding of how each social media channel works and [...]
From designing and implementing campaigns from scratch to taking on existing accounts, an expert Paid Media Specialist can help increase awareness and achieve business goals. Paid Media Specialists work across different channels to create and execute text and rich media ads strategies meet a companies KPIs. Compared to the other types [...]
With today's online consumer behavior, blogging has become essential in maintaining an online presence and attracting customers. Business growth doesn't occur in a vacuum. It happens in relation to competitors, target audience, and to an extent, search engines. Having an amazing blog helps businesses stand out above the competition. This marketing tactic [...]
It is a Web Developer's job to build an attractive and functional website that best represents your brand, products, and services. This includes identifying potential site users and developing an appealing website design for them. Constructing the layout of the website includes elements such as user experience and navigation. After seeing [...]
The role of a Search Engine Optimisation (SEO) Specialist or Search Engine Marketer involves data analysis, conversion and content optimisation, link building, copywriting, and more. They can help people find your products and/or services on search engines like Google by understanding how these search engines work and what target audiences are [...]
When it comes to effectively marketing your brand and reaching out to your intended audience, it's no secret that one of the most important driving forces is content. But not just any content, mind you, but great content. In today's fast-paced landscape, you have to produce innovative content across different kinds [...]
For most businesses, especially startups, advertising could be a big nuisance. One of the most common challenges that small business owners face today is growing their online community or their “tribe”, as some like to call it. Often driven by factors such as lack of budget, inadequate planning, and poor execution, the reality is that [...]
