What Does A Paid Media Specialist Do

By |2018-12-06T06:42:46+00:00October 7th, 2018|Digital Marketing|0 Comments
What Does a Paid Media Specialist Do

From designing and implementing campaigns from scratch to taking on existing accounts, an expert Paid Media Specialist can help increase awareness and achieve business goals. Paid Media Specialists work across different channels to create and execute text and rich media ads strategies meet a companies KPIs.

Compared to the other types of digital media, paid media is relatively easy to understand. It resembles traditional advertising — you put ads together for your products or services and put them on third-party platforms where you can reach your target audience. How exactly does a Paid Media Specialist do this? We’ve got you covered!

Paid Media Specialist Responsibilities

#1 Strategy

Before you turn on the engine and start driving, you need to know where you’re headed. The first step in any paid media marketing strategy should be defining what you expect to gain. For a Paid Media Manager, strategising means performing competitor research, as well as developing, planning, and implementing a comprehensive paid media campaign that furthers prospects along the buyer journey. This includes:

  • Market/Competitor research

  • Setting paid media goals & KPIs

  • Creating a full funnel strategy

  • Implementing the full funnel strategy

#2 Campaign Building

How you measure paid media depends on your goals and the platforms that you use to advertise. In social media and platforms, such as if you promote social media posts on Facebook, engagements such as comments and likes can be monitored. It is important to review and report how your ad channels are performing and ones drove traffic to your website and resulted in sales or new leads. Analytics task for a Paid Media Specialist includes:

  • Creating & setting up paid media ad campaigns

  • Accurately managing budget & spend

  • Optimising paid media campaigns

#3 Analytics

How you measure paid media depends on your goals and the platforms that you use to advertise. In social media and platforms, such as if you promote social media posts on Facebook, engagements such as comments and likes can be monitored. It is important to review and report how your ad channels are performing and ones drove traffic to your website and resulted in sales or new leads. Analytics task for a Paid Media Specialist includes:

  • Reviewing & reporting campaign KPIs such as cost per acquisition (CPA), return on investment (ROI), and return on ad spend (ROAS)

Hiring a Paid Media Specialist

A lot of small business wonder how can paid media help drive revenue. Paid media helps promote content to a wider audience to generate more engagement and traffic to a website. Are you ready to increase revenue and raise brand awareness? Then it’s time to hire a Paid Media Specialist to ensure your offer reaches your target audience!

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